Roll-out of the Yellow rebrand. Redesigning and updating existing material as well as setting the tone for a new design direction. Putting in place systems and processes for the new creative team, while also mentoring junior designers. Co-creative direction and final sign off on designers artwork. The rebrand was a team effort contributed to by 3 Graphic Designers, 1 Illustrator, 2 UX/UI Designers, 1 3D Designer/Animator and a Creative Lead.
“The traditional Yellow Pages logo with the walking fingers no longer fully represented Yellow as a business. Print and Digital Directories is only a part of what Yellow do.
The new logo isn’t just an icon that says we do one thing anymore. It’s a ripple, a touch point, it’s switched on and it’s getting to the point. It’s about helping their customers target the right audience with their website, video, digital advertising and social media.”