Roll-out of the Yellow rebrand. Redesigning and updating existing material as well as setting the tone for a new design direction. Putting in place systems and processes for the new creative team, while also mentoring junior designers. Co-creative direction and final sign off on designers artwork. The rebrand was a team effort contributed to by 3 Graphic Designers, 1 Illustrator, 2 UX/UI Designers, 1 3D Designer/Animator and a Creative Lead.
“The traditional Yellow Pages logo with the walking fingers no longer fully represented Yellow as a business. Print and Digital Directories is only a part of what Yellow do.
The new logo isn’t just an icon that says we do one thing anymore. It’s a ripple, a touch point, it’s switched on and it’s getting to the point. It’s about helping their customers target the right audience with their website, video, digital advertising and social media.”
yellow3yellowyellow2yellow swag

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