Art direction and creative concepts for the Auckland DHL New Zealand Lions Series 2017 campaign. Leveraging from the NZ Rugby ‘Out Roar’ look and feel, face painting was used in the concept. Auckland was the Host City for two of the Test matches and the Blues v Lions game. From the 24 June-8 July Auckland hosted the Queens Wharf Fanzone at Shed10. Regional Fanzones were held to show the Test matches live.
Graphic design of all collateral across the Series campaign. Deliverables included posters, digital screen, adshels, flags, clothing, signage, event programme, Fan Trail map, way-finding signage, ground and wall decals, web banners, bus backs, truss banners, billboards, press ads and more.
Below image credits / Gareth Cooke for ATEED