ATEED TOTE

Design of tote bag for Auckland Tourism, Events & Economic Development (ATEED). Tohu shapes and meaning were created by Johnson Witehira for ATEED to help promote Tàmaki Makaurau.

This design features the tohu as well as their explanations and was given out to potential immigrants during the 2017 World Masters Games, hosted by Auckland. It was also important to include Màori wording included in the design.

Tote mockup on bag size-2

Tote mockup on bag size-1

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